15% of TikTok users cannot tell the difference between advertisement and normal content, making TikTok the perfect place to subtly advertise. TikTok has 656 million users, meaning around 98.4 million users could be engaging with your business’ content without even knowing.
Over the years whilst watching TikTok, I have seen more big businesses engage in trends, causing their views to skyrocket. Not only do trends help them promote themselves, but they also personalise the business, creating a connection between the business and its customers.